As a B2B software provider, tech firm, or consulting agency, you sell complex and expensive products and services.
Your lead times are long. You have to get creative to stay top of mind — often for up to a year or more — before prospects become clients.
That means you need lots of trust and authority-building content that educates your audience, positions you as an industry leader (and the obvious choice when the time comes to buy), and moves them to take action when they’re ready.
That’s where I can help.
I understand your challenges. During my 15+ year corporate career, I was a senior trainer, data analyst, and software superuser. My specialties were supply chain, ERP, and database admin.
I was part of the implementation team for multi-million dollar planning software and helped decide whether we should invest in new tools.
I was the SME they called to make technical topics and processes accessible and memorable to non-technical audiences (statistical demand forecasting, anyone?)
Today, I’m tech-savvy writer who still loves to create clear communication on complex topics.
Whether your goals are to grow your revenue, leads, traffic, engagement, or brand awareness, I’m here as a partner to make sure you succeed.